Sunday 21st October 2012
Fearless Felix, Olivia reporting for TVE in Galicia, an interview of my memories of the
Motorola Cycling Team, Yoigo best mobile operator of 2012 and other things.
Proud to receive the prize of best mobile phone operator 2012 for Yoigo with my colleague María Luisa |
Hi everyone
How was your
week? Mine was at times quiet and at
others rather hectic and stressful what with it being financial third quarterly
results week for Yoigo.
My week,
however, has been nothing compared to 43 year old Austrian Felix Baumgartner’s
I’m sure. By now he has become a
worldwide household name after his amazing supersonic jump last Sunday where he
broke three world records during his
descent from a balloon 24 miles above earth.
He apparently hit Mach 1.24 or nearly 850 miles per hour. He had to wear an amazing space suit and jump
from a spacecraft with the whole world looking on, including his tearful
mother. The descent lasted 9
minutes. Imagine. The whole project was financed by Red Bull,
the drink teenagers take to keep awake during exams or whilst clubbing. I heard it took 5 years to achieve and cost
some 50 million dollars. I just wonder
whether Red Bull will see any return on investment in sales. It seems a silly thing to finance to me and
that the money could have been put to better use. Fearless Felix, as the Austrian is now known,
will surely not agree with me. Whatever
the case, the man and the project had the whole world looking on in amazement,
myself included.
Fearless Felix when he landed in New Mexico |
Oli’s week
must have been stressful and hectic too as she was reporting live nearly every
day from Galicia this week. Her
boyfriend Miguel joined her for a busman’s holiday and accompanied her
everywhere. Monday saw her reporting on
an English teacher giving free lessons to unemployed Spaniards in Santiago de
Compostela which you can see here (fast foreward to 11.42h).
Oli reporting live on TVE1 on Monday about free English lessons for the unemployed in Santiago |
And on Tuesday
she reported on the big court case concerning the Prestige tanker which spilled
oil on the coast of Galicia now some ten years ago (see the report here if you go to 13.50h). Olivia is at her best reporting on court
cases and I have always thought she would have made just as good a lawyer as a
journalist.
Olivia reporting live on the Prestige tanker court case in La Coruña on Tuesday |
Later she
posted a photo on Facebook of her and a group of journalists trying to record
declarations from Gaspar Llamazares, the head of the left wing party I.U. who
are involved in the case as one of the accusers of what they say was bad
practice of the government at the time.
I loved her Indian friend Sumit’s comment on the photo which I share
with you here: “Reporting is like boxing... the
longer your arm reach... the better you are at your job! Well done for crushing
the lady in white Oli!”.
Oli trying to get her arm in with other journalists outside the court in La Coruña |
On Thursday
she reported on a very sad case, the mysterious death of an 11 month old baby
in Pontevedra which you can see here (12.40h).
Later on Friday she did another story on the case and interviewed the
Father live. She spoke to both parents
and told us how difficult it was for them to agree to do the interview. Of course it would have been. What an awful story.
She had some
fun moments too, like this one where she reverses her role with her cameraman
in this picture by the coast. They were
going to be reporting on the weather but had technical problems or rather the
satellite TV van didn’t arrive on time for the report, which annoyed Olivia intensely.
Oli having fun on the job reversing roles with her cameraman |
There was also time for some tourism with her
boyfriend Miguel. The photo below is of
the famous Hercules Tower in La Coruña apparently the oldest lighthouse in the
world.
Free time for Oli in Galicia. With her boyfriend Miguel and the Hercules Tower light house in the background (La Coruña) |
Whilst Olivia
was away, we had the pleasure of the company of Susana quite a few days of the
week when she worked with me by my desk, often staying for lunch with us. We even went clothes shopping one evening. She is a little frustrated with her job which
although interesting is extremely badly paid and is talking of moving to
England. So this week has found me scouring the internet for food related jobs
in the UK of which it seems there are plenty. One of them was for Nestlé in
York where the old Rowntrees factory is.
I thought how funny it would be if she ended up working in Yorkshire, sort
of reversing what I did, moving from Yorkshire to Spain for my own career.
On Tuesday I
discussed the difficult job market for young people with Susana and Juan who
work for the PR consultancy, Llorente y Cuenca and who used to head up the
Yoigo PR account for me when I first started with the company. For lunch we went to a great Asturian
restaurant called Esbardos where Juan and I shared a delicious “fabada”.
Wednesday was
the results day and TeliaSonera, our mother company, announced the Q3
financials where, unsurprisingly Yoigo had done really well. I am proud to tell you we have now reached
3.5 million customers in just under 6 years.
This meant a lot of work in the morning preparing the external and
internal release but also putting on a staff briefing which we call Yoigo
Mornings. It was the first without our
charismatic Swedish CEO Johan and you know what, it went fantastically well.
On Wednesday
too I was tickled pink to read an interview with me about my experience with
the Motorola Cycling Team in the 90’s.
You can read it here too, if you know Spanish. Gustavo had interviewed me and written it for
a very popular cycling blog called El Tío del Mazo. It came out in the throes of the news of the
evidence published by the USADA on Lance Armstrong’s doping his way through 7
Tours of France. This subject has been
on my mind most of last week and this week too because of my interest in the
matter and of course because I knew the Texan personally. I read somewhere “We're talking about
millions of fans being deceived and tens of millions of dollars being fraudulently
earned by Armstrong”. Yes he was a
cheat, there is no doubt about it and a bully too.
This week too
I read the book by his former team mate Tyler Hamilton, “The Secret Race: Inside the
Hidden World of the Tour de France: Doping, Cover-ups, and Winning at All Costs”
and my mind is still boggling with all the undercover doping that most of the
peloton seem to have been involved in. On Monday the UCI who come out nearly as
badly as Armstrong does in the USADA report, will finally give their
opinion. I just wonder what they will do
about the 7 titles. If they strip him of them, will he have to give the money back
and who will they be given to which could be quite a problem as most of the
runner ups are tainted with similar accusations? All I can say, as I did in the interview, is
that I sincerely hope that this issue finally serves to clean up a sport so
tainted but one that I am passionate about.
Tyler Hamilton's book reveals nearly all about Armstrong's doping |
The interview
with me was called “The Motorola Cyling Team, a story about pedals and mobile
phones”. I sent the link to some of my
cycling friends and contacts, including the Spanish Tour of France winner Pedro
Delgado. He thanked me for mentioning
him in the interview but also commented: “cycling and mobile phones, what a
nice mixture”. In a way he summed up my
involvement in the sport; always related to mobile phones.
I remembered
his comment when I attended the prize giving dinner organized by the online publication
ADSL Zone on Thursday night which took place at the Hotel Eurostars
Madrid. Here the whole sector got
together including people from Motorola, the sad thing being that Motorola
Spain will be closing down in December.
It was at this
dinner that I was proud to represent Yoigo and receive the award for best
mobile phone operator 2012. It was
rather fitting to receive it the same week as the good results published by
TeliaSonera although there are rumours they want to sell the company. The photo illustrating this entry above is of me receiving the prize with my colleague Maria Luisa.
I sat at the
table for the sector journalists and communications directors and we had a ball
of an evening. We suddenly realised that
all 4 communications directors for the 4 big mobile phone network operators (Vodafone,
Yoigo, Telefonica and Orange) were present at the same table so jumped at the
chance of a photo. We may be huge rivals
but Juan Carlos, Pepe, Fernando and myself are first and foremost colleagues.
We were all delighted when Pepe got the prize of best communications directors
as he is so popular. Well done
Pepe. Of course I would have loved to
win the prize but you deserve it more than any of us.
So yes you see
the week was busy. But finally Friday
came and I was able to relax. Oli came
back from Galicia with Miguel but they arrived just as we were leaving. We had a dinner date with José Antonio and
Dolores in Madrid. They had booked a
table near where they live at a Restaurant that serves food from the Santander
area called “Cañadio”. I must say my
fish, sort of fish and chips without the latter was superb. It was great to
catch up on their news and I just wish we saw them more often.
That was our
only excursion this weekend. The rest of
it has been spent at home this cloudy and cool weekend in October. Yesterday, Saturday, was a family lunch, the
first for quite a while. Today Sunday
has been pretty routine, reading the papers, cooking lunch, a siesta, etc. Later we will go for our walk with the dogs
and watch television, a great interview programme called “Salvados” where the
journalist, Jordi Evoli, corners politicians better than anyone. We will also watch the results of the local
elections in Galicia and the Basque Country, a sort of battle between the right
wing (PP) and left wing (PSOE) parties and for which Spain’s head of
Government, Rajoy was waiting to be over before deciding on a bail out from
Europe; very important you see.
And that my
friends, is the end of this week’s events and activities. Thus I will leave you here wishing you a
great week ahead.
All the best,
Masha.
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