Showing posts with label Yoigo. Show all posts
Showing posts with label Yoigo. Show all posts

Sunday, May 19, 2013

Oli in Galicia, Russian Easter, Yoigo announced 4G, a secret mission, remembering George, Madrid the coldest capital in the world, finally Suzy went to London, a day trip to Montrondo and lots of other stories.

Suzy's friends gave her and Chati a great sendoff at the airport on Friday
Hi again

It’s been two weeks since I last wrote and a lot has happened since then, so let me start from where I left off, Sunday 5th May.  That afternoon Oli returned from a weekend in Valencia with her boyfriend Miguel.  No sooner had she returned, she was off again, this time to Santiago in Galicia where she would be reporting most of that week for tve.  Suzy and I had to pack her case via instructions from her from the train.  I had predicted moments of bedlam and I was right.  The most stressful moment was closing her new suitcase whilst the driver from TVE was waiting for her outside.  Thankfully she caught her plane, but only just

I realised the next day that Sunday had been Russian Easter and was cross for not realizing it on the day and writing about it in my last post.  When I was a child we would celebrate it at home, my Mother making magic of the event.  She would prepare a table full of Russian Easter fare: paskha, kulich, painted boiled eggs, … which was to be eaten at dawn after going to church for the Easter service. 
Kulich, eaten at Russian Easter (very similar to panettone)

We would be woken up at 3 in the morning to go to the Russian church in Bradford which was really a room in a house somewhere near the University.  It would be full of Ukranian orthodox as there weren’t many Russians in Yorkshire.  The “church” would be full of this religion’s followers holding lit candles and chanting “Xristos Vaskresi” (Christ has risen) and there would be an overwhelming smell of incense which the bearded priest would swing towards the icons.  We would kiss the icons and stand throughout the service which was very long.  In the Russian church, there are no pews to sit down on.  Very often fervent older women believers would prostrate themselves on the floor in front of one of the icons and as there was hardly any room you had to get out of the way.  I remember standing with my brother and Aunty Masha who sang beautifully and being worried about my hair catching fire.  I liked some of the atmosphere but got tired of standing and mostly looked forward to the feast afterwards at the heavily laden dining room table.  I felt ashamed on Monday that I had not carried on the tradition my Mother had brought me up on when I was a child.  It was thanks to my cousin Katty who lives in New Zealand that I knew that day was Russian Easter.  Unlike me, she has carried on the tradition, through her Mother, my cousin Zuka and her grandmother, my Aunty Valya, my Mother’s contemporary.  They both arranged a beautiful Russian Easter for my New Zealand family. Xristos Vaskresi to you all.  I wish I had been there with you.
A typical scene at a church for Russian Easter

The next day, Monday, was my fast day of course. But I was too busy for it to bother me.  I had to be in the office for a meeting about last minute preparations for the next day’s important press conference.  Thus I missed Oli on the TV.

Tuesday was crazy but great.  At 13.30 we held our press conference to announce our plans to launch 4G this summer.  4G for those of who are not in the know is the new super fast internet for your mobile.  To quote our Ericsson speaker Reine, it’s like the difference between black and white and colour TV.  The press conference, which was with both Ericsson, our network supplier, and Samsung, now the top mobile phone supplier, was held at the Torre de Cristal. This amazing building is one of the very modern high rise towers in Madrid and was built by our shareholder ACS.  It was the perfect location to announce our ambitious plans.  As with most press conferences, you never know what the turnout will be like. Luckily for me, all the big guns from the telecoms press in Spain were there to witness our news.  Yoigo, the last mobile network operator in Spain and the smallest was audacious enough to announce we would be the first to have 4G in Spain.  Or so we thought as just a few days later, Orange pipped us to the post by saying they would launch 10 days earlier.  Our launch date is the 18th July and theirs is now 8th July.  It’s funny they should be so wary of us.  The good news really is that it means two operators will be offering the new super fast mobile internet this summer. 
A scene from our 4G press conference

You can see the photos of this event here.  I was very pleased later to see we had made it to trending topic, at least twice that morning as well as abundant news on the online and offline press.  This is what my job is all about; lots of positive news about our company in the media and I achieved it.
We got TT (trending topic) on Twitter during our press conference, not easy to achieve.

Again on Tuesday I missed Olivia on the TV, although I was able to see her story about a couple stealing in Sanxenxo later here.  You can too if you fast forward to 10.28h.
Olivia reporting from Sanxenxo in Galicia

From Wednesday to Sunday I was away on a secret mission I can’t tell you about until later, as otherwise a surprise I am planning will be revealed and that can’t happen yet.  Suzy came with me, which meant I had some quality time with her; something we both needed before her moving to London.  Eladio joined us on Friday and the three of us had some quality time together as well before she left to return to Madrid on Friday night.  It was most frustrating for me not to be able to post anything on Facebook about my activities during my secret mission but I managed it as I had no other option.

Suzy was keen to return to Madrid to organize her goodbye party that was held at home, of course. It was to be the first of many good bye events for her before she left.
Suzy's big goodbye party

On Sunday we were back and it was beautifully warm in Madrid, warm enough to have dinner outside. It was a great dinner as both girls were at home, as well as Miguel.  Suzy and I were wearing the same dress, the ones we had bought at a flea market that week.  I think we look great, don’t you?
What fun, Suzy and I wearing the same dress.

Sunday was a great day again for Spanish sport.  Rafa Nadal, now nearly recovered from his injuries, won the Madrid Master’s tennis tournament and Fernando Alonso won the Spanish F1 GP held in Barcelona.

The next day, Monday 13th May, was another fasting day for me and very necessary to work off the excesses of the previous week.  

On Tuesday we finally saw Olivia on the TV.  She was back in Madrid but was sent off to nearby Guadalajara to report on a sad case, the court case of the suicide of a 15 year old, Mónica Jaramillo, who had committed suicide after years of bullying.  You can see her here on this clip if you fast forward to 12.25h.
Olivia reporting on a court case about bullying in Guadalajara this week

Olivia, I think excels at reporting on weather but also on court cases and sport.  In her job she has to be able to report on nearly anything and thereby the excitement of her reporter profession.

Tuesday was also the last day of Eladio’s tutorial teaching at the UNED University, until October.  He was very pleased also to hear the week before that he had been awarded with the prestigious “Venia Docendi”.  A Venia Docendi means literally a “license to teach” and is a requirement of the UNED and other Universities if you want to have a permanent post as a University teacher.  Well done Eladio.  

Wednesday, 15th May, was a holiday in Madrid to celebrate the patron saint, San Isidro.  It was of course Eladio’s youngest brother Isidro’s birthday.  But for me the 15th May will always be the date I remember my brother George passing away.  My beautiful talented but troubled brother died on 15th May 2001 in Hampstead London.  I wrote a tribute that day on Facebook and this is what I said: “Remembering especially today my dear brother George who died 12 years ago today. RIP my beautiful talented and special brother who life did not treat well - but remember the good times, our chats at night, you playing the piano or guitar which you learned to play by ear and my singing to your tunes, your trips to South America, your hitch hiking to Afghanistan, your ability to pick up languages, your outgoing nature when you were happy, your love of food, your beautiful smile, your blue eyes and amazing good looks, your talent for sport and above all your inner goodness. There is hardly a day when I do not remember you. Your sister who misses you, Masha”.  What I could have added is that I feel forever guilty that life has treated me so well whilst it treated my brother unfairly, especially because he was so much more talented than I.  That is something I will always regret and feel sad about.  My Father will have been thinking about George too that day.  There was not much need for us to exchange words as we both knew what we were thinking. 
This week was the anniversary of the passing away of my brother George

I have very few photos of my brother and perhaps this is the only one of us together.  It was taken in Norwich when we were in our late teens and I love it. The original hangs on the wall by my bedside and means so much to me.

That afternoon whilst Eladio was giving his last lecture at the UNED, I went on our walk on our own and throughout it I reflected on my memories of my brother George.  It was a beautiful walk and I took the time to take photos of the lovely wild flowers. My Father used to enjoy them when he went on that same walk and would often bring us back a bunch.  He would have enjoyed my walk on Wednesday.  The picture below is dedicated to him.  I always learned from my Father to enjoy the little things in life.  Thank you for teaching me to appreciate the little things in the life and its beauty which can be found even in the ugliest places.
Beautiful wild flowers on our walk at this time of year

There is much beauty in our garden too, especially at this time of year.  In May, we have a shrub which blossoms each year at the same time and has a wonderful fragrance.  We had the same one in our previous house and it brings back fond memories of spring and of the girls’ communions and eating outside in the good weather.  I have always loved it but didn’t know its name.  In Spanish Eladio says it’s called “celindo”.  Curious, I looked it up and found out that its botanical name is “philadelphus coronarius”.  In English it has two names: “mock orange blossom” or “dogtooth”.  Here is a photo for you.
The mock orange blossom flowers at this time of year in our garden and I love it.

Whilst I was on my walk, Suzy was on a surprise birthday excursion.  Her friends had bought her tickets to see the Lion King that afternoon but she was not to know where she was going until she was outside the theatre.  She told me later that she loved the show, or rather musical.  I was not surprised as she used to love and watch, together with Olivia, all the Disney films, when they were small.
Suzy's birthday from her friends - surprise tickets to see The Lion King. She was blindfolded all the way until they got there.

After my walk, with some time on my hands, I started my latest book: “They have their exits” by Airey Neave.  Airey Neave (1916-1979) was a British officer who is famous for escaping from Colditz, the German prisoner-of-war camp in the Second World War.  This famous Etonian was also well known for his political career as advisor to Margaret Thatcher whose life was cut short when he was killed by an IRA car bomb in 1979. 
The book I am reading at the moment.

Wednesday being a holiday, Eladio and I decided to go for dinner. Our choice was one of our latest favourites, Ginos.  Over our delicious dinner we reflected on the events of the week and of course of Susana’s imminent departure.

Thursday was business as usual.  I went to the office for a meeting with my boss.  But it was only later that day that I learned some good news which I would have liked to share with him.  The Social Baker’s first quarter report was out.  They are the experts in measuring corporate presence and how well brands interact with their customers on social networks.  I was delighted to see that Yoigo was ranked the third most socially devoted brand in the whole of Spain.  Socially devoted means how well you respond to your customer base or fans’ enquiries or problems.  I also took note that we were the only telecoms brand in the top ten, quite an achievement.  

According to Socialbakers, Yoigo was the 3rd most socially devoted brand in Spain in Q1 2013


This week has been much colder than the previous week and I was back in stockings, we were no longer eating outside and we had to wear anoraks on our walks.  Amazingly for this time of year, there was snow forecast in the mountains outside Madrid the next day, Friday.  This meant Olivia would be sent out early in the morning to Navacerrada to report on the unusual weather conditions for this time of year. 

Olivia reporting on the snow in the moumtains outside Madrid on Friday morning

We watched her here at 10.07h but what we didn’t know until later is that Friday 17th May 2013 Madrid would record its coldest high temperature since 1920 (9.2c) and, according to this article, would be the coldest capital in the world. It was pretty amazing to read that meanwhile there was 25c in Moscow and similar warm temperatures in Eastern Europe.  The cold temperatures were due to unusual cold currents.  Thankfully though the warm weather will return next week and hopefully soon we will be experiencing the usual warm weather we so enjoy at this time of year. I am even dreaming of getting the swimming pool and porch ready for when that happens.  So watch this space.

Olivia spent a lot of this week working on a video report of the first Spanish woman, Vanesa Veiga, to win the Madrid marathon in 15 years.  Her story is quite something, a woman athlete in her late 30s who gave up long distance running to have three children.  This was her first marathon in 7 years since their birth and to everyone’s amazement including her own, she won.  You can see the report here. 
 
Friday, the coldest day in Madrid, brought good professional news for me again.  On Friday the Yoigo Facebook page reached 100.000 likes.  Wow that is a number to celebrate as we have promised our fans on the page.  If you aren’t a fan yet, I invite you to be so.  All you have to do is go to this page and “like it”.
The Yoigo FB page reached 100.000 likes this week.

Friday of course was “D day” for us, the day Suzy was finally leaving with her nurse friend María (commonly known as “Chati”) for their London adventure.  I call it an adventure because they are leaving everything here to start a new life where hopefully they will be able to find decent jobs and in the field of their studies; something which is mission impossible these days in Spain.  It was a very emotional day for all of us, but especially for Susana who was cutting the umbilical cord; i.e. saying goodbye to all her friends and the life she has here and leaving for the unknown; i.e. London where all they have is a place to stay for the first few nights.  There is no comfortable home to go to, nor a good job, nor a family or friends. They will be starting from scratch; no easy task.  At the same time I consider it an adventure, an adventure I myself once lived but here in Spain in the early 80’s.  In a way she is following in my footsteps.  She is not aware that she is also following in the footsteps of her grandmother, my Mother who arrived in London after the war not knowing a word of English and in a much more precarious situation than her.  It all worked out for my Mother and for me and I want to think it will all work out for Susana too.  If it doesn’t she knows we are all here to help her if and when she comes back.

We had a quiet family lunch and Suzy spent most of the afternoon packing.  I was with her for some of the time as was Eladio.  We needed her Father to help with the weighing of her suitcase which could not go over 20kg.  So he had to go on the scales and then off and on again with the suitcase.  We of course would not go on, not wanting to see the result as we always weigh ourselves first thing in the morning and with nothing on which is when you are at your lightest (any woman reading this will understand).  Some of her clothes needed last minute drying and Eladio came in handy once again as you can see in the photo below.
 A bit of last minute fun with Suzy before she left on Friday - Eladio helping her dry some clothes
Olivia was to take her to the airport where a lot of her friends would gather too for a wonderful send off.  Suzy cried when she left but I funnily enough was dry eyed. My last words to her were typical of a Mother in my situation: to be productive and work hard to find a job and settle in.  However my dry eyes soon turned to tears when Olivia posted a photo of the group at the airport, the photo which is illustrating this week’s blog.  Suzy is second left on the front row (red hair) and Chati is on the second left in the back row.  In case you hadn’t noticed Oli is at the back in the middle with a bright pink scarf.  

We heard later that night that they had arrived safely.  They are staying in a very modest little room with bunk beds in Whitechapel.  I don’t know London well, only ever having been there as a tourist, but I do know from playing Monopoly that Whitechapel is one of the cheapest properties on the board and that it is in the East End which in the past did not have a good reputation.  I looked it up and found out that it is where Jack the Ripper came from and today is known as “Little Bangladesh”; not quite the area I would like my daughter to live in.  However she told me this weekend that the area is fine; what is not so great is the room or rather it’s a bit of a hole.  They will probably move out soon.  So far it seems they are in good spirits, exploring the terrain and meeting people.  The photo below of Suzy on one of the bunks in their small room, sums up her positive attitude.  I love it.
Suzy in her bunk bed in Whitechapel, very Suzy!
On Friday night my mind was in London and not in Madrid where the final of the Spanish Football Cup, La Copa del Rey was being played at the Real Madrid stadium, the Bernabeu, against the other famous Madrid team, El Atlético de Madrid. The latter won 2-1 and the Madrid coach, Jose Mourinho, later said that this season had been his worst.  He was sent off as was Cristiano Ronaldo and neither of them went up to get their semi finalist medal from the King of Spain flouting all the rules of fair play.  Fans, fed up of the Portuguese coach’s antics, were chanting for him to leave.  I think he will soon.  Wherever he goes it seems to me that his own brand image eclipses that of the clubs he works for, where very often he brings these clubs early victories but then he clashes with all around him and ends up leaving in disgrace.  I think there is a lesson to learn from him on how not to behave in an organization. 

Yesterday was Saturday and Eladio and I had a date in Montrondo with his Mother, his brothers and sisters and their spouses.  It was the annual family gathering to remember the passing away of his Father on 20th May 2005.  The weather forecast was for cold weather and snow and rain, so we set off not really knowing whether we would return that day or the next.  The journey takes some four hours and we always stop at Rueda (famous for its white wine) to have a glass of wine and a plate of ham come rain or shine.  It’s something to look forward to on the way and we love our stop there. 
A stop off at Rueda on our way to Montrondo on Saturday
We arrived after the mass, the first one we have missed since we started the family gatherings.  But the most important part of the day for us was being together, so our objective was to get to the restaurant to join everyone for lunch. We were to meet Alejandro’s new sentimental partner, Carolina, for the first time.  It must have been a bit of an ordeal for her I’m sure.

Lunch was at the only restaurant in the vicinity, Cumbres de Omaña in Senra, two villages away from Montrondo.  It’s where we always go for a coffee in the summer.  It’s a nice enough place and offers very good local home cooking.

We spent the rest of the day at José Antonio and Dolores’ warm home.  I love the photo below of all the brothers and sisters with their Mother as it is not often they are all together.
Eladio, his Mother and all the brothers and sisters yesterday in Montrondo
It was raining and snowing outside, so impossible to go for a hike in the mountains, so towards the early evening everyone started leaving.  We left at about 8pm and were home by midnight.  All in all we had driven some 800km in one day, but it was worth it to be all together.  Once again, my father-in-law, Antonio, reunited us all as he does every year.  

We arrived home tired and with a speeding fine to turn on the television in our bedroom and watch the end of the voting of the Eurovision Song Contest.  I used to enjoy the show but not anymore. There are far too many countries and if you do not belong to the Nordic or ex Russian republics it is very difficult to get enough votes to win.  Spain came last but one with no Portugal or Andorra to vote for it and Ireland came last.  The UK who can only really receive support from Malta or Ireland did pretty badly too.  But let me be positive and concentrate on the fact that a singer from one of my favourite countries, Denmark, won; the barefoot, rag clad 20 year old Emmilie de Forest with a song called Only Teardrops.  As it was the only song I heard I cannot judge whether it was the best.  If this year’s ESC was held in Malmo just across the way from Copenhagen, next year it won’t be moving very far.  Teliasonera, the majority shareholder of Yoigo, was the main sponsor as it has been since Finland hosted the show in 2007, the only time I have attended the ESC – and a bizarre event it was too.  As the company owns operators in all the Nordic countries and most countries in Eurasia I predict they will be sponsoring the event for some time if the theory above proves right.  In any case, well done Denmark.
Emmelie de Forest who won the Eurovision Song Contest for Denmark yesterday
And today is Sunday, we are back from Montrondo and the house feels emptier than usual since Susana left.  I have told Olivia that now I will need her contact more than ever.  Thankfully, unlike my Mother’s or even my own times, Suzy will have all the technology tools available to keep in touch: a mobile phone and a pc and we will be able to send messages on whatsapp, talk on Line or via Skype, send each other emails and of course we will be able to get cheap flights to go and see her which we will of course buy online.  My Mother could never have dreamed of any of these things when she left Bulgaria during the war, never to see her Father again or when she arrived in London as a refugee.  Similarly Susana will be able to follow our lives via this blog, so chin up Suzy, we love you and wish you all the luck in the world.

And that’s it my friends for this week.  Till next time, all the best

Masha

Sunday, October 21, 2012

Fearless Felix, Olivia reporting for TVE in Galicia, an interview of my memories of the Motorola Cycling Team, Yoigo best mobile operator of 2012 and other things.


Sunday 21st October 2012

Fearless Felix, Olivia reporting for TVE in  Galicia, an interview of my memories of the Motorola Cycling Team, Yoigo best mobile operator of 2012 and other things.

Proud to receive the prize of best mobile phone operator 2012 for Yoigo with my colleague María Luisa

Hi everyone

How was your week?  Mine was at times quiet and at others rather hectic and stressful what with it being financial third quarterly results week for Yoigo.  

My week, however, has been nothing compared to 43 year old Austrian Felix Baumgartner’s I’m sure.  By now he has become a worldwide household name after his amazing supersonic jump last Sunday where he broke three world  records during his descent from a balloon 24 miles above earth.  He apparently hit Mach 1.24 or nearly 850 miles per hour.  He had to wear an amazing space suit and jump from a spacecraft with the whole world looking on, including his tearful mother.  The descent lasted 9 minutes.  Imagine.  The whole project was financed by Red Bull, the drink teenagers take to keep awake during exams or whilst clubbing.  I heard it took 5 years to achieve and cost some 50 million dollars.  I just wonder whether Red Bull will see any return on investment in sales.  It seems a silly thing to finance to me and that the money could have been put to better use.  Fearless Felix, as the Austrian is now known, will surely not agree with me.  Whatever the case, the man and the project had the whole world looking on in amazement, myself included.

Fearless Felix when he landed in New Mexico

Oli’s week must have been stressful and hectic too as she was reporting live nearly every day from Galicia this week.  Her boyfriend Miguel joined her for a busman’s holiday and accompanied her everywhere.  Monday saw her reporting on an English teacher giving free lessons to unemployed Spaniards in Santiago de Compostela which you can see here (fast foreward to 11.42h).

Oli reporting live on TVE1 on Monday about free English lessons for the unemployed in Santiago

And on Tuesday she reported on the big court case concerning the Prestige tanker which spilled oil on the coast of Galicia now some ten years ago (see the report here  if you go to 13.50h). Olivia is at her best reporting on court cases and I have always thought she would have made just as good a lawyer as a journalist.

Olivia reporting live on the Prestige tanker court case in La Coruña on Tuesday

Later she posted a photo on Facebook of her and a group of journalists trying to record declarations from Gaspar Llamazares, the head of the left wing party I.U. who are involved in the case as one of the accusers of what they say was bad practice of the government at the time.  I loved her Indian friend Sumit’s comment on the photo which I share with you here: “Reporting is like boxing... the longer your arm reach... the better you are at your job! Well done for crushing the lady in white Oli!”.

Oli trying to get her arm in with other journalists outside the court in La Coruña

On Thursday she reported on a very sad case, the mysterious death of an 11 month old baby in Pontevedra which you can see here (12.40h).   Later on Friday she did another story on the case and interviewed the Father live.  She spoke to both parents and told us how difficult it was for them to agree to do the interview.  Of course it would have been.  What an awful story.

She had some fun moments too, like this one where she reverses her role with her cameraman in this picture by the coast.  They were going to be reporting on the weather but had technical problems or rather the satellite TV van didn’t arrive on time for the report, which annoyed Olivia intensely.

Oli having fun on the job reversing roles with her cameraman

There was also time for some tourism with her boyfriend Miguel.  The photo below is of the famous Hercules Tower in La Coruña apparently the oldest lighthouse in the world. 

Free time for Oli in Galicia.  With her boyfriend Miguel and the Hercules Tower light house in the background (La Coruña)

Whilst Olivia was away, we had the pleasure of the company of Susana quite a few days of the week when she worked with me by my desk, often staying for lunch with us.  We even went clothes shopping one evening.  She is a little frustrated with her job which although interesting is extremely badly paid and is talking of moving to England. So this week has found me scouring the internet for food related jobs in the UK of which it seems there are plenty. One of them was for Nestlé in York where the old Rowntrees factory is.  I thought how funny it would be if she ended up working in Yorkshire, sort of reversing what I did, moving from Yorkshire to Spain for my own career.  

On Tuesday I discussed the difficult job market for young people with Susana and Juan who work for the PR consultancy, Llorente y Cuenca and who used to head up the Yoigo PR account for me when I first started with the company.  For lunch we went to a great Asturian restaurant called Esbardos where Juan and I shared a delicious “fabada”.

Wednesday was the results day and TeliaSonera, our mother company, announced the Q3 financials where, unsurprisingly Yoigo had done really well.  I am proud to tell you we have now reached 3.5 million customers in just under 6 years.  This meant a lot of work in the morning preparing the external and internal release but also putting on a staff briefing which we call Yoigo Mornings.  It was the first without our charismatic Swedish CEO Johan and you know what, it went fantastically well. 

On Wednesday too I was tickled pink to read an interview with me about my experience with the Motorola Cycling Team in the 90’s.  You can read it here too, if you know Spanish.  Gustavo had interviewed me and written it for a very popular cycling blog called El Tío del Mazo.  It came out in the throes of the news of the evidence published by the USADA on Lance Armstrong’s doping his way through 7 Tours of France.  This subject has been on my mind most of last week and this week too because of my interest in the matter and of course because I knew the Texan personally.  I read somewhere “We're talking about millions of fans being deceived and tens of millions of dollars being fraudulently earned by Armstrong”.  Yes he was a cheat, there is no doubt about it and a bully too.

This week too I read the book by his former team mate Tyler Hamilton, “The Secret Race: Inside the Hidden World of the Tour de France: Doping, Cover-ups, and Winning at All Costs” and my mind is still boggling with all the undercover doping that most of the peloton seem to have been involved in. On Monday the UCI who come out nearly as badly as Armstrong does in the USADA report, will finally give their opinion.  I just wonder what they will do about the 7 titles. If they strip him of them, will he have to give the money back and who will they be given to which could be quite a problem as most of the runner ups are tainted with similar accusations?  All I can say, as I did in the interview, is that I sincerely hope that this issue finally serves to clean up a sport so tainted but one that I am passionate about.

Tyler Hamilton's book reveals nearly all about Armstrong's doping

The interview with me was called “The Motorola Cyling Team, a story about pedals and mobile phones”.  I sent the link to some of my cycling friends and contacts, including the Spanish Tour of France winner Pedro Delgado.  He thanked me for mentioning him in the interview but also commented: “cycling and mobile phones, what a nice mixture”.  In a way he summed up my involvement in the sport; always related to mobile phones.

I remembered his comment when I attended the prize giving dinner organized by the online publication ADSL Zone on Thursday night which took place at the Hotel Eurostars Madrid.  Here the whole sector got together including people from Motorola, the sad thing being that Motorola Spain will be closing down in December.

It was at this dinner that I was proud to represent Yoigo and receive the award for best mobile phone operator 2012.  It was rather fitting to receive it the same week as the good results published by TeliaSonera although there are rumours they want to sell the company. The photo illustrating this entry above is of me receiving the prize with my colleague Maria Luisa.

I sat at the table for the sector journalists and communications directors and we had a ball of an evening.  We suddenly realised that all 4 communications directors for the 4 big mobile phone network operators (Vodafone, Yoigo, Telefonica and Orange) were present at the same table so jumped at the chance of a photo.  We may be huge rivals but Juan Carlos, Pepe, Fernando and myself are first and foremost colleagues. We were all delighted when Pepe got the prize of best communications directors as he is so popular.  Well done Pepe.  Of course I would have loved to win the prize but you deserve it more than any of us.

With my counterparts from the competition who do the same job as me (communications directors).  From left to right, Pepe from Vodafone, me from Yoigo, Juan Carlos from Telefónica and Fernando from Orange - at the ADSL Zone prize giving dinner.

So yes you see the week was busy.  But finally Friday came and I was able to relax.  Oli came back from Galicia with Miguel but they arrived just as we were leaving.  We had a dinner date with José Antonio and Dolores in Madrid.  They had booked a table near where they live at a Restaurant that serves food from the Santander area called “Cañadio”.  I must say my fish, sort of fish and chips without the latter was superb. It was great to catch up on their news and I just wish we saw them more often.

That was our only excursion this weekend.  The rest of it has been spent at home this cloudy and cool weekend in October.  Yesterday, Saturday, was a family lunch, the first for quite a while.  Today Sunday has been pretty routine, reading the papers, cooking lunch, a siesta, etc.  Later we will go for our walk with the dogs and watch television, a great interview programme called “Salvados” where the journalist, Jordi Evoli, corners politicians better than anyone.  We will also watch the results of the local elections in Galicia and the Basque Country, a sort of battle between the right wing (PP) and left wing (PSOE) parties and for which Spain’s head of Government, Rajoy was waiting to be over before deciding on a bail out from Europe; very important you see.

And that my friends, is the end of this week’s events and activities.  Thus I will leave you here wishing you a great week ahead.

All the best, Masha.

Sunday, October 02, 2011

Looking after Grandpa, remembering my Mother, something to celebrate, Alicia came to stay, 5 years with Yoigo and other stories.


Grandpa being looked after by all of us.

 Hello again,

I wonder how your week has been. Mine has had its ups and downs, but on the whole it has been ok.  At the top of my mind there is always my dear Father, who, at the grand old age of 92, is now very frail and needs constant attention.  We took him to the traumatologist on Monday because the pain in his leg was not getting better.  We thought he had a sprained ankle but actually he has a sprain in one of the small bones in his left foot.  We were doing all the right things to get him back on the mend so we just have to continue.  I think he is getting better very slowly but then what can you expect at that age.  In any case, he worries me and when I see him so uncomfortable I realize just how much I love him.  He is all I have left on my side of the family and he is the only person to share the memories of my childhood and of my immediate family, my brother George and my beloved Mother.

This week was the 12th anniversary of the death of my Mother, something which will have been on my Father’s mind the whole time.  It is a date neither of us will ever forget just as we will never forget her.  My Mother, as I have written countless times in this blog, was unique in so many ways; someone who always left an impact on you because she was larger than life and full of contrasts.  She was all the adjectives; daring, lively, fun loving, religious, academic, creative, naughty, respectful yet often lacking in respect, loving and affectionate and someone who knew how to listen.  In short she lived life to the full, having come from a background worthy of a novel.  She came from a Russian aristocratic family who fled the Revolution whilst she was in her Mother’s womb. Born in the Russian Embassy in Rome, the family later emigrated to Sofia in Bulgaria.  Her 2 metre tall now penniless Father, Prince Andrei Lieven became a priest and her aristocratic Mother, Sophie Stachovich, suddenly had to look after 6 children almost  single handedly, when back in Russia she probably only saw them at bed time.  My Mother, Elena Lieven, was sent to school in France at the age of 6 and did not return to Bulgaria until she was 10.  When the war came, she fled Bulgaria, in fear of the takeover of communism, and made her way to Germany to join her brothers Sasha and Kolya.  When the war ended, and her experiences there would be worthy of another book, she found herself unable to return to communist Bulgaria.  The decision she took then decided my future, as in 1944 my Mother made her way to England, to learn the one language missing from her repertoire of Russian, Bulgarian, German and French as well as a smattering of Italian.  Some 10 years later she met my Father and they went on to be happily married until death did them part on 1st October 1999.   So on Friday 1st October 2011, Grandpa and I and the girls, who adored their Grandma, remembered her especially even though we all carry her in our hearts every day.  Mummy I will always miss you. 

My Mother, as I best remember her, watering her plants in the porch at 6 Heaton Grove, Bradford

Grandma would have been very proud of her granddaughters, Susana and Olivia this week.  Oli appeared on TV again, which always gives me a lift in morale.  You can see the clip here at minutes 41.55 (12.13) and 02:08 (13.44). This time she was reporting on Euro Disney recruiting 600 Spaniards for the theme park in Paris.  She came home armed with the visiting card of the CEO of Disney Spain and I wonder if she realizes how much experience she is gaining.  On Wednesday she told us that her contract with TVE has been extended until next January.  We were so happy for her.

Suzy had great news too.  On Tuesday her bosses at Aramark, the big American food services company she has been working for since May, promoted her and made her a supervisor of a residence in Madrid.  This will be in addition to her job as a dietician for the company and will mean she will be working full time.  She will continue to work from home.  Suzy, we are very proud of you.

We decided to celebrate both girls’ successes and booked a table on Friday night at La Vaca Argentina in Las Rozas where always go to when we want to celebrate something.  Unfortunately my Father couldn’t join us and he was sorely missed.  But who did join us was Alicia, my beloved god daughter, who came to stay for the weekend, and Gaby, Suzy’s dependable boyfriend.  The picture the waiter took is very bad quality, but still it captures the happy moment. 

Celebrating at La Vaca Argentina

It was great to host Alicia this weekend.  On Saturday morning, the girls in this house, went to Majadahonda to the famous flea market and then to the shops in the main street where we also sat outside and had a typical Spanish “aperitivo”, some white wine with a tapa. Here is a picture of the 3 beautiful girls at the market.  You can see the rest of the photos of Alicia’s time with us here.

Suzy on the left with Ali in the middle and Oli on the right, at the market in Majadahonda on Saturday

Alicia, I think you know, is living in Madrid with my other niece, Paula.  I hadn’t seen them since they moved in at the beginning of September and then through a chance remark on Facebook, Paula joined the girls and I for a bit of retail therapy on Wednesday afternoon at La Vaguada, a big shopping centre not too far from where they live and only 15 minutes in the car from our house.   We had a great couple of hours together, with visits to Zara, H+M, Stradivarius and Oysho amongst other places, and then enjoyed some delicious frozen yoghurt at a Danone stand.  Here is a picture of the three beautiful cousins on Wednesday at La Vaguada shopping centre.  I hope we can soon repeat the experience.  Alicia couldn’t be with us as her Nursing lectures are in the afternoons.

Shopping with Paula in La Vaguada, a great girly afternoon

The 1st October is a significant date for me, as it is also the date I joined Yoigo.  This year, though, is even more important as it is my 5th anniversary with that great, amazing, fun, challenging and different mobile phone operator where creativity rules. I joined 5 years ago and am still loving it.  I had a couple of down moments this week and twice was cheered up with good news about Yoigo related to or as a result of my work in PR.  According to a study by Hydra Social Media and Socialbakers, Yoigo is the 12th best brand in Spain at managing its Facebook page.  We beat our competition to the ground as we are the only telecoms company to reach the top 20.  That news certainly lifted my spirits and came just when I needed it.

I was happy to see that Yoigo came out so well in the Social Media study above, 12th best brand in Spain at managing its FB page which is actually my responsibility:-)

As always this week there has been time for reading.  The weather continues to be great and we mostly read in the later afternoons by the pool with my Father and the dogs at our feet. I finished William Boyd’s Restless and am about to start on “Ordinary Thunderstorms” by the same author, whilst Eladio is reading one of my favourites, the “Three Wild Swans; Three Daughtersof China”.  Grandpa is reading  Bound Feet and Western Dress” also about China.  On the subject of books I must tell you that my friend, Mariano Guindal, and the father of San, his Chinese adopted son, whom Susana has been teaching for some years now, made his debut as a writer this week.  Mariano is a prestigious financial journalist and for the last two years has been working on a book called “El declive de los dioses” (the fall of the gods) which this week he presented in public.  It is the story of the transition of the Spanish economy from the times of Felipe González to the current Spanish Premiere, José Luis Rodríguez Zapatero, of which he was an exceptional witness.  Susana brought us a signed copy from him of which we are extremely proud. We actually saw Mariano on the television one night in an interview about the book and we know there have been many more. I have a feeling his book is going to be a great success which makes me very happy for both Mariano and Mar, his wife and fellow journalist who is the book’s co-author.

Mariano Guindal, our friend who made his debut as an author this week when he presented his book in public.

Mariano gave us a signed copy. I am very proud of him.

There was also time for watching films and last night we hired the film Pan Negro, Spain’s entry for the best foreign film in the 2012 Oscar’s.  It is set in the Spanish post Civil war era and I had been looking forward to seeing it but was actually disappointed.  I didn’t like the story or the dialogue between the children and thought all the actors were rather ugly.  I for one don’t think it’s going to win in this category. 

Pan Negro, Spain's entry for  best foreign film in next year's Oscars, a bit disappointing.

On the topic of the Spanish Civil war, I must mention something that surprised us all, one lunch time, this week.  My Father has an amazing memory and it’s incredible to see just how lucid he  is, despite being unwell.   We were talking about the 1st October being the anniversary of my Mother’s death. I pointed out, of course, that it was also my 5th anniversary with Yoigo and then Eladio said that it was also the date the Spanish Civil war ended.  Here my Father perked up and corrected my academic philosopher husband and said it had actually finished on 1st April 1939.  I googled this on my mobile phone and soon saw my Father was right.  I then challenged him further and asked him which date the war had started to which he immediately replied: 17th July 1936.  Again he was right and I was very proud of him, as I have always been.  

And that folks is it for this week.  

Cheers till next time